There’s a lot of confusion out there about what exactly S.E.O. (search engine optimization) is and how it works. Some people think that it’s the lifeblood of their business development while others think that it’s a complete waste of time. So, what’s the answer? Well, both answers can be accurate unfortunately. To understand if SEO will help your business, you have to have pretty good grasp on marketing as a whole.
First off, if you have customers searching online for services that you offer, then you need SEO. You don’t need just any old hack to try and do some work on your website. You need someone who knows what they’re doing and keeps up with all of the search engine algorithm changes that happen all of the time. Secondly, if you have anyone searching you or your company’s name online, then you need search engine optimization. This can be just creating a Google Places profile with a map to your location.
The only businesses that don’t need their website optimized are those that don’t have any customers currently. Granted, SEO can definitely skyrocket your business’s income, but it shouldn’t be the cornerstone of how you are creating revenue. It’s usually a best practice to bootstrap your SEO efforts with income being generated from more traditional methods. Just look at it like this. Ketchup and mustard don’t make a meal, but it’s really hard to eat a hot dog without them. Search engine optimization is like that.
Can Search Engine Optimization Help My Business?
Okay so here’s the deal. Yes, search engine optimization can help you. More importantly, here’s how. A search engine optimization company in Atlanta has recently put it like this…the search engines only have ten spots on the first page. It’s the search engine’s job (Google, Bing, Yahoo, etc.) to provide you with the best results possible, or you might just jump over to one of their competitors and do a search. Therefore, these companies need some way to decipher what exactly you are searching for, and how to serve up the best results. Only the most informational and relevant websites get to the first ten spots. If your website isn’t there, than no one is looking at it.
Research has shown that less than 2% of people ever go to the second page of search results. Therefore, upping your game when it comes to internet marketing is pivotal in your company’s success. Utilizing great keyword research tactics can help you a bit. Harnessing the power of social media marketing can help you a bit. Getting links from other websites can help you a bit as well. All in all, doing something is better than nothing. Get to it.